Analyze prices and competitors now. Try Smartpricing Free!

Who we really are

If you thought our only ambition was software, you haven't met us yet! Here you will really find who we are, where we came from, and where we are determined to go.

Revolutionizing the hotel industry...

...as well as the non-hotel sector! How are we doing it? Very simple: by helping hotels, B&B and vacation rentals earn more money and work better thanks to the smartest, most user-friendly software harnessing the power of artificial intelligence and machine learning.

Smartpricing founders: Luca Rodella, Tommaso Centonze and Eugenio Bancaro

Our history (plus everything you don't see)

Where you see a neat chronology, we see teachings and failures, anxious pitches and late nights, numbers and bugs, passion and people. It is our story, and we keep wanting more of it.

  • 2018

    This is when we said to ourselves, "Managing prices is a mess. What if we created an algorithm?" Said, done.

  • 2020

    Many tests later, the algorithm is ready and the name too: We launch Smartpricing! Fate responds: lockdown! But we don't quit.

  • 2021

    Persistence pays off: Smartpricing is among the top 100 startups of the year, 400 customers trust us, and investors too: +350K!

  • 2022

    Revolutionizing the hotel industry knows no borders. We climb the fence to meet our neighbors in the DACH market and raise a 2M seed round. Auf geht's! 🍻

  • 2023

    The team explodes, the client base as well. Do we relax? Nah. First we launch Smartpaying and then we close a €13M round.

  • 2024

    It is still to be written, but the road is marked: continue to help accommodations achieve more and more.

We like to talk about ourselves, but it is nice when others do too

  • Forbes
  • Sole 24 ore
  • Wired
  • Il Messaggero
  • la Repubblica
  • sifted
  • RTL 102.5
  • panorama
  • techbusiness
  • italiaeconomy
  • ttgitalia
  • Travelnostop
  • Startup valley
  • logo-the-unnoticed-entrepreneur
  • Forbes
  • Sole 24 ore
  • Wired
  • Il Messaggero
  • la Repubblica
  • sifted
  • RTL 102.5
  • panorama
  • techbusiness
  • italiaeconomy
  • ttgitalia
  • Travelnostop
  • Startup valley
  • logo-the-unnoticed-entrepreneur

We let hoteliers (and their turnover) speak

Here, you can read why more than 2,500 hoteliers across Europe trust Smartpricing. Find out about their results, doubts, expectations, and how we helped them (re)discover the true value of their accommodation.

Residence Cristine
Residence Cristine
Riva del Garda, Italy

"For me, Smartpricing is about pure profitability. It's like having gasoline that makes your car go 30% faster but uses half as much."

Tankara Suite
Tankara Suite
Rome, Italy
  • +54% Revenue
  • +15% Occupancy
  • +34% ADR
  • +54% RevPAR
Five Rooms Rome
Five Rooms Rome
Rome, Italy

"I used to manage prices with little objectivity, with the risk of making mistakes and proposing the wrong prices. Smartpricing, on the other hand, is accurate and follows the market, just what I expected."

Important things we believe in

We could have made a list of the "usual" values, the ones that are easy to stick to. But empty words were never our thing: we need substance, action, momentum. That is why also here, we shoot for the moon.

Ambition

Ambition

All that is needed to succeed in revolutionizing the hotel and non-hotel industry.

Wisdom

Wisdom

The maximum of competence and talent, but with ethics and humility. Keyword: continuous learning.

Excellence

Excellence

Shape the most advanced technology. Create the most sophisticated algorithms. Offer the most powerful, yet simplest software.

Co-creation

Co-creation

Refrain from gurus. Celebrate feedback from colleagues and customers and turn it into action. Head toward the goal.

Humanity

Humanity

Understood as people and care. Without customers, talents and employees, we simply would not be here.

Innovation

Innovation

It is not just technology. It is about replacing "complexity" with "simplicity." In products, in processes, in communication.

Pleasure 👋🏻 We are the Smarties

Achieving ambitious goals takes more than experience or stamina, or even the famous "dash of luck". It takes extraordinary talents. We are those talents: ready to embrace every challenge and use it as fuel for innovation.

  • Founders

    • luca-rodella
      Luca
      Rodella
      CEO
    • tommaso-centonze
      Tommaso
      Centonze
      COO
    • eugenio-bancaro
      Eugenio
      Bancaro
      CTO
  • Tech Team

    • Luciano Cosentino
      Luciano
      Cosentino
      Head of R&D Strategies
    • Andrea Estelli
      Andrea
      Estelli
      Integrations PM
    • Andrea Garganico
      Andrea
      Garganico
      Head of Product
    • Damiano Mastrangioli
      Damiano
      Mastrangioli
      Product Manager Smartpaying
    • Federico Allegrini
      Federico
      Allegrini
      Fullstack Developer
    • Andrea Altomare
      Andrea
      Altomare
      Software Architect
    • Riccardo Ariotti
      Riccardo
      Ariotti
      Integrations & Technical Customer Support
    • Alberto Bellumat
      Alberto
      Bellumat
      Data Scientist
    • Davide Bulbarelli
      Davide
      Bulbarelli
      Fullstack Developer for Smartpaying
    • Giovanni Campeol
      Giovanni
      Campeol
      Backend Developer
    • Fabrizio Carcillo
      Fabrizio
      Carcillo
      Senior Data Scientist
    • Manuel Cattelan
      Manuel
      Cattelan
      Junior Full Stack Developer
    • Mario De Nisi
      Mario
      De Nisi
      ML Engineer
    • Francesca Della Bianca
      Francesca
      Della Bianca
      UX/UI Designer
    • Paolo Eccher
      Paolo
      Eccher
      Lead Backend Developer
    • Alberto Fabro
      Alberto
      Fabro
      Frontend Developer
    • Fabio Inzaghi
      Fabio
      Inzaghi
      Integrations & Technical Customer Support
    • Andrea Longo
      Andrea
      Longo
      Senior Frontend Developer
    • Giovanni Lorenzini
      Giovanni
      Lorenzini
      Junior ML Engineer
    • Giulia Marini
      Giulia
      Marini
      Integrations & Technical Customer Support
    • Andrea Mattè
      Andrea
      Mattè
      Lead Backend Developer
    • Emanuele Micheletti
      Emanuele
      Micheletti
      Backend Developer
    • Andrea Minato
      Andrea
      Minato
      Frontend Developer
    • Giacomo Peroni
      Giacomo
      Peroni
      Data Scientist
    • Marco Saccarola
      Marco
      Saccarola
      Backend Developer
    • Alice Setti
      Alice
      Setti
      Senior Architect
    • Raffaele Spangaro
      Raffaele
      Spangaro
      Senior Data Analyst
    • Lorenzo Tempesti - UX/UI Designer
      Lorenzo
      Tempesti
      UX/UI Designer
    • Alessio Zanut - Fullstack Dev
      Alessio
      Zanut
      Fullstack Dev
  • CX Team

    • Federico Minini - CXO
      Federico
      Minini
      CXO
    • Katia Gizzi
      Katia
      Gizzi
      Onboarding Manager
    • Martino Pugliese - CX Operations Manager
      Martino
      Pugliese
      CX Operations Manager
    • Gabriele Tomei
      Gabriele
      Tomei
      Customer Support Manager
    • Federica Barbaro
      Federica
      Barbaro
      Customer Success
    • Laetitia Billaud
      Laetitia
      Billaud
      Onboarding Specialist
    • Vivica Boden
      Vivica
      Boden
      Onboarding Specialist
    • Marina Cabiati
      Marina
      Cabiati
      Customer Success
    • Paola Concil
      Paola
      Concil
      Onboarding Specialist
    • Tiziana De Franco
      Tiziana
      De Franco
      Customer Support
    • Claudia De Nicola
      Claudia
      De Nicola
      Onboarding Support
    • Neera Natalia Fiori
      Neera Natalia
      Fiori
      Onboarding Support
    • Linda Ghezzi
      Linda
      Ghezzi
      Onboarding Specialist
    • Sabrina Gison
      Sabrina
      Gison
      Country Revenue Manager
    • Francesca Guarneri
      Francesca
      Guarneri
      Regional Revenue Manager
    • Adalgisa Imperato
      Adalgisa
      Imperato
      Customer Support
    • Britt Kosman
      Britt
      Kosman
      Regional Revenue Manager
    • Claudia Marotta
      Claudia
      Marotta
      Customer Success
    • Monica Minervini
      Monica
      Minervini
      Customer Support
    • Ana Morosini
      Ana
      Morosini
      Onboarding Support Smartpaying
    • Simone Pagotto
      Simone
      Pagotto
      Regional Revenue Manager
    • Mattia Pederzolli
      Mattia
      Pederzolli
      Revenue Specialist
    • Mariarita Persichetti
      Mariarita
      Persichetti
      Onboarding Specialist
    • Anastasiya Pityukina
      Anastasiya
      Pityukina
      Process Solutions Manager
    • Gloria Sheikholeslami
      Gloria
      Sheikholeslami
      Customer Support DACH
    • Lukas Shindler
      Lukas
      Shindler
      Account Manager DACH
    • Federica Tognocchi
      Federica
      Tognocchi
      Onboarding Specialist
    • Giuliana Zavettieri
      Giuliana
      Zavettieri
      Onboarding Specialist
  • Sales Team

    • Fiorenzo Biscaglia
      Fiorenzo
      Biscaglia
      Sales Manager ITA
    • Mariarosaria Landi
      Mariarosaria
      Landi
      Country Sales Manager - Italian Market
    • alessia-milani
      Alessia
      Milani
      Sales Manager ITA
    • René Ronk
      René
      Ronk
      Sales Manager DACH
    • Gianlorenzo Simonazzi
      Gianlorenzo
      Simonazzi
      Sales Manager ITA
    • vincenzo-toscano
      Vincenzo
      Toscano
      Partnership Manager
    • Frank Van Dijk
      Frank
      van Dijk
      International Markets Sales Manager
    • simon-asanger
      Simon
      Asanger
      Sales Manager DACH
    • Evelyn Gruber
      Evelyn
      Gruber
      Partnership Manager DACH
    • maria-rosaria-abate
      Maria Rosaria
      Abate
      Business Developer Smartpaying
    • Laura Andreussi
      Laura
      Andreussi
      Sales Representative ITA
    • Naghmeh Azad
      Naghmeh
      Azad
      Business Developer UKI
    • Paolo Bacci
      Paolo
      Bacci
      Account Manager Smartpaying
    • Francesca Battaiotto
      Francesca
      Battaiotto
      Sales representative
    • Lewis Carl Biggin
      Lewis Carl
      Biggin
      Sales Representative UKI
    • Beatrice Bogdan Sales representative DACH
      Beatrice
      Bogdan
      Sales representative DACH
    • Jolanda Campetti - Business Developer DACH
      Jolanda
      Campetti
      Business Developer DACH
    • Federica Celestino
      Federica
      Celestino
      Sales representative
    • Claudia Ciotta Sales representative
      Claudia
      Ciotta
      Sales representative
    • Luisanna Ferreira
      Luisanna
      Ferreira
      Sales Representative UKI
    • Edoardo Davide Finizio Sales representative
      Edoardo Davide
      Finizio
      Sales representative
    • Marica Gesualdo
      Marica
      Gesualdo
      Business Developer
    • Giorgia Giosa
      Giorgia
      Giosa
      Sales Representative
    • Aaron Gough
      Aaron
      Gough
      Sales Representative UKI
    • Francesca Grossi
      Francesca
      Grossi
      Sales representative
    • Ekaterina Keigler
      Ekaterina
      Keigler
      Sales Representative UKI
    • Ben Kennealy
      Ben
      Kennealy
      Sales Representative UKI
    • Simone Koch
      Simone
      Koch
      Sales Representative DACH
    • Nicole Lagioia
      Nicole
      Lagioia
      Sales Representative DACH
    • Fabio Leist Dalu
      Fabio
      Leist Dalu
      Business Developer
    • Carla Lipardi
      Carla
      Lipardi
      Sales representative
    • Davide Litto
      Davide
      Litto
      Business Developer
    • Antonella Marasco
      Antonella
      Marasco
      Sales representative
    • Martina Maratta
      Martina
      Maratta
      Sales representative
    • Francesco Martinelli
      Francesco
      Martinelli
      Sales Representative ITA
    • Elena Martini
      Elena
      Martini
      Business Developer ITA
    • Enrico Milani
      Enrico
      Milani
      Sales representative
    • Massimo
      Montenero
      Business Developer
    • Grazia Olivieri
      Grazia
      Olivieri
      Business Developer
    • Ina Patz
      Ina
      Patz
      Sales Representative DACH
    • Livia Piselli
      Livia
      Piselli
      Sales Representative
    • Paola Plantanamura
      Paola
      Plantanamura
      Sales representative
    • Alexandra Popa
      Alexandra
      Popa
      Sales Representative UKI
    • Domenico Possanzini
      Domenico
      Possanzini
      Sales representative
    • Giovanna Raciti
      Giovanna
      Raciti
      Business Developer
    • Aljoscha Redenius
      Aljoscha
      Redenius
      Sales representative DACH
    • Giada Benedetta Sommariva
      Giada Benedetta
      Sommariva
      Business Developer DACH
    • Sabrina Strassberger
      Sabrina
      Strassberger
      Sales representative DACH
    • Melanie Trocoli
      Melanie
      Trocoli
      Sales representative DACH
    • Maria Grazia Vargas
      Maria Grazia
      Vargas
      Business Developer UKI
    • Antonio Villani Business Developer
      Antonio
      Villani
      Business Developer
    • Charlotte Wahrenburg
      Charlotte
      Wahrenburg
      Sales representative DACH
  • Marketing Team

    • Alice Marmorini
      Alice
      Marmorini
      CMO
    • Eleonora Aste
      Eleonora
      Aste
      Marketing Specialist DACH
    • Eleonora Ballatori
      Eleonora
      Ballatori
      Copywriter
    • Luca Bortolussi
      Luca
      Bortolussi
      Frontend Developer
    • Mariève Choquette
      Mariève
      Choquette
      Copywriter UKI
    • Alessandra Ciccardi
      Alessandra
      Ciccardi
      UX/UI designer
    • Laura Willenbrock
      Laura
      Willenbrock
      Copywriter DACH
  • Admin & Finance Team

    • fabio-ferioli
      Fabio
      Ferioli
      CFO
    • Valentina Brusco
      Valentina
      Brusco
      Admin manager
    • Margherita Ceccanti
      Margherita
      Ceccanti
      Controller
    • nicole-gobbi
      Nicole
      Gobbi
      Junior Accountant
  • HR Team

    • Irene Mainardi
      Irene
      Mainardi
      People & Culture Manager
    • Alice Brighenti
      Alice
      Brighenti
      Talent Acquisition Specialist
    • nausica-esposito
      Nausica
      Esposito
      Recruiter