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Who we really are

If you thought our only ambition was software, you haven't met us yet! Here you will really find who we are, where we came from, and where we are determined to go.

Revolutionizing the hotel industry...

...as well as the non-hotel sector! How are we doing it? Very simple: by helping hotels, B&B and vacation rentals earn more money and work better thanks to the smartest, most user-friendly software harnessing the power of artificial intelligence and machine learning.

Smartpricing founders: Luca Rodella, Tommaso Centonze and Eugenio Bancaro

Our history (plus everything you don't see)

Where you see a neat chronology, we see teachings and failures, anxious pitches and late nights, numbers and bugs, passion and people. It is our story, and we keep wanting more of it.

  • 2018

    This is when we said to ourselves, "Managing prices is a mess. What if we created an algorithm?" Said, done.

  • 2020

    Many tests later, the algorithm is ready and the name too: We launch Smartpricing! Fate responds: lockdown! But we don't quit.

  • 2021

    Persistence pays off: Smartpricing is among the top 100 startups of the year, 400 customers trust us, and investors too: +350K!

  • 2022

    Revolutionizing the hotel industry knows no borders. We climb the fence to meet our neighbors in the DACH market and raise a 2M seed round. Auf geht's! 🍻

  • 2023

    The team explodes, the client base as well. Do we relax? Nah. First we launch Smartpaying and then we close a €13M round.

  • 2024

    It is still to be written, but the road is marked: continue to help accommodations achieve more and more.

We like to talk about ourselves, but it is nice when others do too

  • Forbes
  • Sole 24 ore
  • Wired
  • Il Messaggero
  • la Repubblica
  • sifted
  • RTL 102.5
  • panorama
  • techbusiness
  • italiaeconomy
  • ttgitalia
  • Travelnostop
  • Startup valley
  • logo-the-unnoticed-entrepreneur
  • Forbes
  • Sole 24 ore
  • Wired
  • Il Messaggero
  • la Repubblica
  • sifted
  • RTL 102.5
  • panorama
  • techbusiness
  • italiaeconomy
  • ttgitalia
  • Travelnostop
  • Startup valley
  • logo-the-unnoticed-entrepreneur

We let hoteliers (and their turnover) speak

Here, you can read why more than 2,500 hoteliers across Europe trust Smartpricing. Find out about their results, doubts, expectations, and how we helped them (re)discover the true value of their accommodation.

Residence Cristine
Residence Cristine
Riva del Garda, Italy

"For me, Smartpricing is pure profitability. It's like having gasoline that makes your car go 30 percent faster, but consuming half as much."

Tankara Suite
Tankara Suite
Rome, Italy
  • +54% Revenue
  • +15% Occupancy
  • +34% ADR
  • +54% RevPAR
Five Rooms Rome
Five Rooms Rome
Rome, Italy

"I used to manage prices with little objectivity, with the risk of making mistakes and proposing wrong prices. Smartpricing on the other hand is accurate and follows the market, just what I expected."

Important things we believe in

We could have made a list of the "usual" values, the ones that are easy to stick to. But empty words were never our thing: we need substance, action, momentum. That is why also here, we shoot for the moon.

Ambition

Ambition

All that is needed to succeed in revolutionizing the hotel and non-hotel industry.

Wisdom

Wisdom

The maximum of competence and talent, but with ethics and humility. Keyword: continuous learning.

Excellence

Excellence

Shape the most advanced technology. Create the most sophisticated algorithms. Offer the most powerful, yet simplest software.

Co-creation

Co-creation

Refrain from gurus. Celebrate feedback from colleagues and customers and turn it into action. Head toward the goal.

Humanity

Humanity

Understood as people and care. Without customers, talents and employees, we simply would not be here.

Innovation

Innovation

It is not just technology. It is about replacing "complexity" with "simplicity." In products, in processes, in communication.

Pleasure 👋🏻 We are the Smarties

Achieving ambitious goals takes more than experience or stamina, or even the famous "dash of luck". It takes extraordinary talents. We are those talents: ready to embrace every challenge and use it as fuel for innovation.

  • Founders

    • luca-rodella
      Luca
      Rodella
      CEO
    • tommaso-centonze
      Tommaso
      Centonze
      COO
    • eugenio-bancaro
      Eugenio
      Bancaro
      CTO
  • Tech Team

    • Luciano Cosentino
      Luciano
      Cosentino
      Head of R&D Strategies
    • Andrea Estelli
      Andrea
      Estelli
      Integrations PM
    • Andrea Garganico
      Andrea
      Garganico
      Head of Product
    • Damiano Mastrangioli
      Damiano
      Mastrangioli
      Product Manager Smartpaying
    • Federico Allegrini
      Federico
      Allegrini
      Fullstack Developer
    • Andrea Altomare
      Andrea
      Altomare
      Software Architect
    • Riccardo Ariotti
      Riccardo
      Ariotti
      Integrations & Technical Customer Support
    • Alberto Bellumat
      Alberto
      Bellumat
      Data Scientist
    • Davide Bulbarelli
      Davide
      Bulbarelli
      Fullstack Developer for Smartpaying
    • Giovanni Campeol
      Giovanni
      Campeol
      Backend Developer
    • Fabrizio Carcillo
      Fabrizio
      Carcillo
      Senior Data Scientist
    • Manuel Cattelan
      Manuel
      Cattelan
      Junior Full Stack Developer
    • Mario De Nisi
      Mario
      De Nisi
      ML Engineer
    • Francesca Della Bianca
      Francesca
      Della Bianca
      UX/UI Designer
    • Paolo Eccher
      Paolo
      Eccher
      Lead Backend Developer
    • Alberto Fabro
      Alberto
      Fabro
      Frontend Developer
    • Lorenzo Galassi
      Lorenzo
      Galassi
      Frontend Developer
    • Fabio Inzaghi
      Fabio
      Inzaghi
      Integrations & Technical Customer Support
    • Andrea Longo
      Andrea
      Longo
      Senior Frontend Developer
    • Giovanni Lorenzini
      Giovanni
      Lorenzini
      Junior ML Engineer
    • Giulia Marini
      Giulia
      Marini
      Integrations & Technical Customer Support
    • Andrea Mattè
      Andrea
      Mattè
      Lead Backend Developer
    • Giacomo Peroni
      Giacomo
      Peroni
      Data Scientist
    • Marco Saccarola
      Marco
      Saccarola
      Backend Developer
    • Alice Setti
      Alice
      Setti
      Senior Architect
    • Raffaele Spangaro
      Raffaele
      Spangaro
      Senior Data Analyst
    • Lorenzo Tempesti - UX/UI Designer
      Lorenzo
      Tempesti
      UX/UI Designer
    • Alessio Zanut - Fullstack Dev
      Alessio
      Zanut
      Fullstack Dev
  • CX Team

    • Federico Minini - CXO
      Federico
      Minini
      CXO
    • Katia Gizzi
      Katia
      Gizzi
      Onboarding Manager
    • Martino Pugliese - CX Operations Manager
      Martino
      Pugliese
      CX Operations Manager
    • Gabriele Tomei
      Gabriele
      Tomei
      Customer Support Manager
    • Federica Barbaro
      Federica
      Barbaro
      Customer Success
    • Laetitia Billaud
      Laetitia
      Billaud
      Onboarding Specialist
    • Vivica Boden
      Vivica
      Boden
      Onboarding Specialist
    • Marina Cabiati
      Marina
      Cabiati
      Customer Success
    • Paola Concil
      Paola
      Concil
      Onboarding Specialist
    • Tiziana De Franco
      Tiziana
      De Franco
      Customer Support
    • Claudia De Nicola
      Claudia
      De Nicola
      Onboarding Support
    • Neera Natalia Fiori
      Neera Natalia
      Fiori
      Onboarding Support
    • Linda Ghezzi
      Linda
      Ghezzi
      Onboarding Specialist
    • Sabrina Gison
      Sabrina
      Gison
      Country Revenue Manager
    • Francesca Guarneri
      Francesca
      Guarneri
      Regional Revenue Manager
    • Adalgisa Imperato
      Adalgisa
      Imperato
      Customer Support
    • Britt Kosman
      Britt
      Kosman
      Regional Revenue Manager
    • Claudia Marotta
      Claudia
      Marotta
      Customer Success
    • Monica Minervini
      Monica
      Minervini
      Customer Support
    • Ana Morosini
      Ana
      Morosini
      Onboarding Support Smartpaying
    • Simone Pagotto
      Simone
      Pagotto
      Regional Revenue Manager
    • Mattia Pederzolli
      Mattia
      Pederzolli
      Revenue Specialist
    • Ilya Pererva
      Ilya
      Pererva
      Regional Revenue Manager
    • Mariarita Persichetti
      Mariarita
      Persichetti
      Onboarding Specialist
    • Anastasiya Pityukina
      Anastasiya
      Pityukina
      Process Solutions Manager
    • Gloria Sheikholeslami
      Gloria
      Sheikholeslami
      Customer Support DACH
    • Lukas Shindler
      Lukas
      Shindler
      Account Manager DACH
    • Sandro Somaini
      Sandro
      Somaini
      Customer Support Team Lead
    • Federica Tognocchi
      Federica
      Tognocchi
      Onboarding Specialist
    • Giuliana Zavettieri
      Giuliana
      Zavettieri
      Onboarding Specialist
  • Sales Team

    • alessia-milani
      Alessia
      Milani
      Sales Manager ITA
    • Francesca Rossi
      Francesca
      Rossi
      Sales Manager ITA
    • vincenzo-toscano
      Vincenzo
      Toscano
      Partnership Manager
    • simon-asanger
      Simon
      Asanger
      Sales Manager DACH
    • Kévin Cousaert
      Kévin
      Cousaert
      Sales Manager DACH
    • Evelyn Gruber
      Evelyn
      Gruber
      Partnership Manager DACH
    • maria-rosaria-abate
      Maria Rosaria
      Abate
      Business Developer Smartpaying
    • Paolo Bacci
      Paolo
      Bacci
      Account Manager Smartpaying
    • Oksana Bartsch
      Oksana
      Bartsch
      Sales representative DACH
    • Francesca Battaiotto
      Francesca
      Battaiotto
      Sales representative
    • Stella Benassai
      Stella
      Benassai
      Sales representative Smartpaying
    • Beatrice Bogdan Sales representative DACH
      Beatrice
      Bogdan
      Sales representative DACH
    • andrea-brandi
      Andrea
      Brandi
      Business Developer Smartpaying
    • Jolanda Campetti - Business Developer DACH
      Jolanda
      Campetti
      Business Developer DACH
    • Federica Celestino
      Federica
      Celestino
      Sales representative
    • Claudia Ciotta Sales representative
      Claudia
      Ciotta
      Sales representative
    • Chiara Dello Russo Business Developer
      Chiara
      Dello Russo
      Business Developer
    • Edoardo Davide Finizio Sales representative
      Edoardo Davide
      Finizio
      Sales representative
    • Marica Gesualdo
      Marica
      Gesualdo
      Business Developer
    • Francesca Grossi
      Francesca
      Grossi
      Sales representative
    • Maximilian Knotzer
      Maximilian
      Knotzer
      Business Developer DACH
    • Simone Koch
      Simone
      Koch
      Sales Representative DACH
    • Nicole Lagioia
      Nicole
      Lagioia
      Sales Representative DACH
    • Felix Laube
      Felix
      Laube
      Business Developer DACH
    • Fabio Leist Dalu
      Fabio
      Leist Dalu
      Business Developer
    • Cristiana
      Lepre
      Sales representative
    • Carla Lipardi
      Carla
      Lipardi
      Sales representative
    • Davide Litto
      Davide
      Litto
      Business Developer
    • Antonella Marasco
      Antonella
      Marasco
      Sales representative
    • Martina Maratta
      Martina
      Maratta
      Sales representative
    • Enrico Milani
      Enrico
      Milani
      Sales representative
    • Massimo
      Montenero
      Business Developer
    • Marcel Muke
      Marcel
      Muke
      Sales Representative DACH
    • Grazia Olivieri
      Grazia
      Olivieri
      Business Developer
    • sofia-paoletti
      Sofia
      Paoletti
      Business Developer UKI
    • Paola Plantanamura
      Paola
      Plantanamura
      Sales representative
    • Domenico Possanzini
      Domenico
      Possanzini
      Sales representative
    • Giovanna Raciti
      Giovanna
      Raciti
      Business Developer
    • Aljoscha Redenius
      Aljoscha
      Redenius
      Sales representative DACH
    • Catia Sgrilletti
      Catia
      Sgrilletti
      Sales representative DACH
    • Giada Benedetta Sommariva
      Giada Benedetta
      Sommariva
      Business Developer DACH
    • Sabrina Strassberger
      Sabrina
      Strassberger
      Sales representative DACH
    • Melanie Trocoli
      Melanie
      Trocoli
      Sales representative DACH
    • Roberta
      Varca
      Sales representative
    • Maria Grazia Vargas
      Maria Grazia
      Vargas
      Business Developer UKI
    • Antonio Villani Business Developer
      Antonio
      Villani
      Business Developer
    • Manila Virga
      Manila
      Virga
      Business Developer
    • Charlotte Wahrenburg
      Charlotte
      Wahrenburg
      Sales representative DACH
  • Marketing Team

    • Alice Marmorini
      Alice
      Marmorini
      CMO
    • Eleonora Aste
      Eleonora
      Aste
      Marketing Specialist DACH
    • Eleonora Ballatori
      Eleonora
      Ballatori
      Copywriter
    • Luca Bortolussi
      Luca
      Bortolussi
      Frontend Developer
    • Alessandra Ciccardi
      Alessandra
      Ciccardi
      UX/UI designer
    • Enrico Dorigato
      Enrico
      Dorigato
      Marketing Specialist
    • Rodolfo Valdifiori
      Rodolfo
      Valdifiori
      Graphic Designer
    • Laura Willenbrock
      Laura
      Willenbrock
      Copywriter DACH
  • Admin & Finance Team

    • fabio-ferioli
      Fabio
      Ferioli
      CFO
    • Valentina Brusco
      Valentina
      Brusco
      Admin manager
    • nicole-gobbi
      Nicole
      Gobbi
      Junior Accountant
  • HR Team

    • Erika Schinzel
      Erika
      Schinzel
      Talent Acquisition Manager
    • Irene Mainardi
      Irene
      Mainardi
      People & Culture Manager
    • nausica-esposito
      Nausica
      Esposito
      Recruiter