What you will find in this resource:
Market segmentation for hospitality facilities is a vast methodology with many variations in application. To keep you from getting lost among the wealth of information available, we have gathered only the basics you need to get started in this guide.
Theory is one thing...putting it into practice is another! The basic notions are indispensable, but if you have no experience in segmentation you will need real examples to clear up your ideas. Here you will find many typical cases, already divided by type of accommodation.
Inside the guide you will find a practical six-step checklist that will help you ask yourself the right questions to create your customer segments from scratch, quickly and easily.