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The first intelligent revenue management software

With Smartpricing, an artificial intelligence algorithm will find the best prices for your accommodation.

What makes Smartpricing different from others?

Cutting-edge technology

Smartpricing is the first Italian Revenue Management Software based on the latest artificial intelligence and machine learning technologies. This feature makes it much more accurate and performant than other solutions on the market.


Smartpricing's intelligent algorithm is able to analyze market data, suggest the best price of the moment and publish it on your sales channels automatically. You can take action whenever you want to.

Continuous learning

One of the most fascinating aspects of artificial intelligence is that it is able to work better and better as it receives more information. The more you do on Smartpricing, the better it will perform.

Tailored to you

We developed Smartpricing so that it is as simple and intuitive as possible even if you are not an experienced revenue manager. The software is designed for someone who manages an accommodation facility, not for a technician.

What you'll love about Smartpricing, more than any other revenue management software

  • User-friendly

    Smartpricing encapsulates the best of information technology while remaining extremely simple and intuitive to use: You don't need to be a revenue manager to get how it works.

  • Always up-to-date rates

    Our revenue management software optimizes prices for each room type dynamically, independently, and in real time.

    For each price proposal, Smartpricing shows you which parameters have been taken into account.

    From fixed prices to dynamic prices
  • Stay in control

    Although Smartpricing works independently, you can intervene at any time by changing the recommended prices.

    You retain control over the pricing hierarchies you have set and can change prices one at a time or en masse over multiple dates.

    Stay in control
  • You choose how far you go

    At any time you can set a minimum and a maximum price at which it can operate.

    You can also choose the pricing strategy most in line with your needs - from most conservative to most aggressive.

    You choose how far you go
  • Intuitive reports

    You always have an eye on your property's performance data through simple and engaging reporting.

    You can filter and compare results by dates of stay, date of reservation, and room type.

    Intuitive reports

Before Smartpricing

Our clients had disappointing results before making the switch to dynamic pricing. Can you relate to their words as well?

Our staff and I managed the rates completely by hand. Every day I would spend two to three hours in checking, editing and researching the rates to be entered.

Daniele Zucchelli - Eco Hotel Primavera

I was realizing that I was selling at prices that were too low in both low and high seasons, plus I couldn't predict peak occupancy on my own.

Roberto Lanci - Hotel Nizza

I knew that despite all the analysis I could perform, I would never get the big picture. I was aware that I was doing it wrong.

Massimo Taurmino - Palazzo Starace

Initially, rates were managed manually using one fixed price list for high season and another for low season.

Erica Guardini - Residence Onda Blu

Our modus operandi was to set the rates at the beginning of the season and change them only when strictly necessary (...) With time I understood that this method was not very functional.

Stefano Casarelli - Resort Le Picchiaie

Before this revolutionary software, prices were calculated by hand with a few Excel sheets. A fixed price list was used as a base.

Alberto Bullo - Starfish Apartments

With Smartpricing

The performance of these accommodations improved dramatically after adopting Smartpricing. So did the lives of your colleagues.

The most important aspect achieved thanks to Smartpricing is more free time: now in the evening I can devote more time to my family or other tasks at the front desk.

Daniele Zucchelli - Eco Hotel Primavera

Beyond the increase in turnover, my work on the prices is now less wasteful while it is much more productive in other aspects: I work less and I achieve greater returns.

Roberto Lanci - Hotel Nizza

Not only did the average revenue per room (ADR) double compared to the data for the same period in 2019, but I also realized how much I was underselling my rooms.

Massimo Taurmino - Palazzo Starace

We have increased our turnover remarkably, despite the fact that last year was a difficult period for tourism in general.

Erica Guardini - Residence Onda Blu

The results obtained are both in terms of time and in terms of turnover, both have increased. Now I have more quality time to devote to clients or other work activities.

Stefano Casarelli - Resort Le Picchiaie

Initially the software started to optimize prices upward and I was afraid I would be left with empty rooms. Instead, they were all sold and even faster than usual.

Alberto Bullo - Starfish Apartments

"What advantages does Smartpricing have over what I am doing now?"

Let’s compare the two

Main benefitsOther RMSSmartpricing
Time savings
Time savings
Time savings
Zero Stress
Zero Stress
Zero Stress
Affordable investment
Affordable investment
Affordable investment
Increased turnover
Increased turnover
Increased turnover
Certainty of choosing the right price
Certainty of choosing the right price
Certainty of choosing the right price
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No strings attached

Smartpricing integrates seamlessly with the tools you already use

What good is revenue management software if it can't connect to your PMS and channel manager? Smartpricing integrates with the leading solutions on the market.

Protel Air in cloud
Dirs 21
Clock PMS
SMX (Little Hotelier)
Logo Zak
Logo Hotel Runner
BeSafe Rate
protel Air
booking expert
5 stelle
kross booking
vertical booking
iper booking
ermes hotel
room cloud

Find answers to your questions

  • Finding the right price is not always an exact science: there are different outlooks in the world of dynamic pricing, and Smartpricing provides a neutral one.

    Among the data the software analyzes are some that you share during the setup phase, so it is important that they are as accurate as possible to ensure optimal results.

    In addition, by making complex calculations in an instant, Smartpricing responds to changes in the market much faster than a human.

    Smartpricing does what you would do, but much faster, with much more data available and without anxiety or outside distractions.

  • Smartpricing uses artificial intelligence to do what a person would do more slowly and less efficiently.

    Specifically, the software analyzes a myriad of data in real time, finds where supply and demand meet, and based on that suggests the ideal price.

  • In addition to your booking history, the main data the software analyzes are competitor pricing trends, destination trends, weather, holidays, and events.

  • The software scans information and online search results identifying events relevant to bookings in your destination.

    In the very rare case that an important event is not detected, you simply report it to our support, who will immediately add it to Smartpricing.

  • Absolutely, Smartpricing easily connects with major PMS and channel managers making it much easier to use.

  • You will always have the ability to manually change the prices suggested by Smartpricing and maintain full control of your pricing strategy.

    You will also always be able to set a minimum and maximum price, by date and/or by room type, which the software will not be able to override.

    Smartpricing also allows you to choose its strategy of action: from the most aggressive with marked price fluctuations to the most conservative with slight variations.

  • Of course, during the software setup phase you can tell our team to include exceptions.

    However, we recommend that you adopt dynamic pricing with your regular guests as well.

  • Smartpricing's customers are mainly small hotels, residences, farmhouses, and vacation rental management companies.

    On the Success Stories page you can learn about entrepreneurs like you who have achieved great results with Smartpricing.

  • Once you enter your contact information, one of our consultants will contact you back and schedule a video call with you, free of charge and with no commitment.

    During the video call we will analyze your situation, have a look at Smartpricing at work, and answer any questions you may have regarding the software.