Dynamic pricing is not a tool reserved for large hotel chains, nor is it a superfluous service to quibble over: it has become essential to surviving in the industry. 

Without dynamic pricing, not only do you earn less than you should, but you seriously risk closing your business. 

Indeed, in current times, between impacts of the pandemic, wars and price increases, demand is constantly changing depending on sudden events that shake society. 

To adapt to this change, it is necessary to adopt prices that capture demand by rising or falling in real time.

Finding the best price is not always an exact science: there are different outlooks in the world of dynamic pricing, and Smartpricing provides a neutral one.

It is neutral because it is based on the constant analysis of objective data, internal and external to your facility. And it is through this analysis that Smartpricing empowers you to more quickly find the price that works for you, at any given time, and based on the characteristics of your accommodation and the market in which you operate.

In addition, Smartpricing's algorithm can register any changes and react quickly, adjusting prices accordingly.

Smartpricing's algorithm can collect a huge amount of data (your past and future bookings, the impact of holidays and events, past and future price trends) and use it to identify trends in your market. Based on this information, the algorithm applies the most effective dynamic strategy to your starting prices, increasing or decreasing them continually and up to 500 days ahead.

Smartpricing connects to your management and channel manager software and collects your historical and future booking data, if available. It then adds on market trends in your location and the impact of holidays and events. This allows it to identify the trends that are most relevant to your accommodation while continually monitoring and updating them.

The software scans information and online search results, identifying events relevant to bookings in your destination.

In the very rare case that an important event is not detected, you can enter it through the dedicated feature. Additionally, you can disable the impact that events already entered by the software have on your strategy.

Absolutely, Smartpricing easily connects with major PMS and channel manager, making it much easier to use.

Visit our Partners page to find out how your management system connects to Smartpricing.

Of course! Your intervention is important to get the maximum results from Smartpricing. That's why the software gives you all the tools you need to be in full control at all times in a simple and intuitive way.

You can adjust your starting prices to best reflect the value of your accommodation, and you can set a minimum and maximum price, for specific dates and/or by room type, which the software will not be able to override.

Finally, you can dial the dynamism of the algorithm's strategy: from the most aggressive level with marked price fluctuations to the most conservative with slight variations. With its high level of customization, Smartpricing gives you the ability to pursue each of your specific growth objectives with greater efficacy and ease.

Of course, the software allows you to enter your own rules and exceptions.

However, we recommend that you adopt dynamic pricing with your regular guests as well.

Smartpricing's clients number more than 3,000 throughout Europe, and among them, you can find accommodations of different types and sizes: hotels, B&B's, residences, farmhouses, vacation homes, campgrounds, resorts, and property management agencies.

On the Success Stories page, you can learn more about some of them: hoteliers and hosts like you who have achieved great results with Smartpricing!

The Smartpricing demo is a free demonstration of the software's features and is done via video call with one of our consultants.

During the demo you will be able to see Smartpricing at work, understand how the integration with your management and channel manager software works, and find answers to any questions you may have about the software.

The demo is free and without any commitment. To request it, simply follow these steps: once you enter your information, we will reach out to you to schedule the video call on a date most convenient for you.