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A fixed price list is no longer enough

It used to be your best ally for managing prices; today it risks getting in your way.

Why are you putting a drag on your business with the fixed price list?

You're losing revenue

Pricing with fixed prices ignores unexpected spikes in demand and forces you to sell at a lower price than people are willing to spend. It basically causes you to lose money.

You're left with empty rooms

When demand drops unexpectedly, the price list convinces you not to adjust prices and you fail to sell rooms. You are left with an empty facility when you could be getting minimal occupancy.

You ignore what is happening around you

How much do travelers spend in your destination? How does the demand for rooms change throughout the year? With a fixed price list that prevents you from "testing" the market, you will always be unaware of these changes.

Are these really the right prices?

We know what you're thinking: even with the fixed price list, you propose special offers that allow you to vary your prices. But who assures you that they are the right ones? If your prices are fixed at the outset, you will always be left in doubt.

Smartpricing makes pricing truly profitable

  • From fixed prices to dynamic prices

    Only dynamic pricing allows you to tap unexpected changes in demand and increase your revenue and occupancy on that basis, too.

    Smartpricing optimizes each room's rates dynamically, autonomously and in real time.

    From fixed prices to dynamic prices
  • User-friendly

    Smartpricing is extremely simple and intuitive to use: we developed the software to be immediately understandable and easily accessible even to those who are using dynamic pricing for the first time.

  • You choose how far you go

    Smartpricing allows you to set a minimum and a maximum price to operate from, as well as a more or less "aggressive" pricing strategy.

    Even without a fixed price list, you can still set your own boundaries of action.

    You choose how far you go
  • Stay in control

    Although Smartpricing works autonomously, you can always change the recommended prices and maintain control over the pricing hierarchies you set.

    The software makes suggestions; you always have the final say.

    Stay in control
  • Intuitive reports

    You always have an eye on your facility's performance data through simple and engaging reporting.

    You can filter and compare results by dates of stay, date of reservation, and room type.

    Intuitive reports

Before Smartpricing

Our clients had disappointing results before making the switch to dynamic pricing. Can you relate to their words as well?

Everything was done by hand (...) Without this software coordinating prices for leisure and business customers for different seasons was really difficult.

Sauro Spagnolo - Hotel Diana

We used a standard price list with weekly rates and nothing else. We were applying some discounts on longer stays or based on booking times, but nothing much.

Cristina Gallo - Residence Club Barbara

With the fixed price list it was a problem to manage the rates, during the most important months for our facility it was difficult to give different quotes.

Roberto Astuni - Hotel alla Corte

Initially, rates were managed manually using one fixed price list for high season and another for low season.

Erica Guardini - Residence Onda Blu

Our modus operandi was to set the rates at the beginning of the season and change them only when strictly necessary (...) With time I understood that this method was not very functional.

Stefano Casarelli - Resort Le Picchiaie

Before this revolutionary software, prices were calculated by hand with a few Excel sheets. A fixed price list was used as a base.

Alberto Bullo - Starfish Apartments

With Smartpricing

The performance of these accommodations improved dramatically after adopting Smartpricing. So did the lives of your colleagues.

Within a few weeks we saw both an increase in turnover and occupancy. Another positive aspect is having freed up the operations of my employees.

Sauro Spagnolo - Hotel Diana

Everything has changed! (...) Since I have been using Smartpricing, whenever I send a quote, I am sure it will go through because I know I have proposed the best rate.

Cristina Gallo - Reisdence Club Barbara

The results I have obtained thanks to Smartpricing have been astounding (...) The benefits I have noticed right away are: flexibility, ease of interaction and simplicity.

Roberto Astuni - Hotel alla Corte

We have increased our turnover remarkably, despite the fact that last year was a difficult period for tourism in general.

Erica Guardini - Residence Onda Blu

The results obtained are both in terms of time and in terms of turnover, both have increased. Now I have more quality time to devote to clients or other work activities.

Stefano Casarelli - Resort Le Picchiaie

Initially the software started to optimize prices upward and I was afraid I would be left with empty rooms. Instead, they were all sold and even faster than usual.

Alberto Bullo - Starfish Apartments

"Does it really pay to choose Smartpricing over fixed price list?"

Let’s compare the two

Main benefitsFixed price listSmartpricing
Time savings
Time savings
Time savings
Zero Stress
Zero Stress
Zero Stress
Affordable investment
Affordable investment
Affordable investment
Increased turnover
Increased turnover
Increased turnover
Certainty of choosing the right price
Certainty of choosing the right price
Certainty of choosing the right price
Book a demo
Speak with one of our consultants
No strings attached

Smartpricing integrates seamlessly with the tools you already use

We want you to ditch the fixed list, not everything else. Smartpricing connects to the leading hotel software on the market.

Protel Air in cloud
Dirs 21
Clock PMS
SMX (Little Hotelier)
Logo Zak
Logo Hotel Runner
BeSafe Rate
protel Air
booking expert
5 stelle
kross booking
vertical booking
iper booking
ermes hotel
room cloud

Find answers to your questions

  • Dynamic pricing is not a tool reserved for large hotel chains, nor is it a superfluous service to quibble over: it has become essential to surviving in the industry.

    Without dynamic pricing, not only do you earn less than you should, but you seriously risk closing your business.

    Indeed, in current times, between pandemics, wars and price increases, demand is constantly changing depending on sudden events that shake society.

    To adapt to this change, it is necessary to adopt prices that capture demand by rising or falling in real time.

  • Finding the right price is not always an exact science: there are different outlooks in the world of dynamic pricing, and Smartpricing provides a neutral one.

    Among the data the software analyzes are some that you share during the setup phase, so it is important that they are as accurate as possible to ensure optimal results.

    In addition, by making complex calculations in an instant, Smartpricing responds to changes in the market much faster than a human.

    Smartpricing does what you would do, but much faster, with much more data available and without anxiety or outside distractions.

  • Smartpricing uses artificial intelligence to do what a person would do more slowly and less efficiently.

    Specifically, the software analyzes a myriad of data in real time, finds where supply and demand meet, and based on that suggests the ideal price.

  • In addition to your booking history, the main data the software analyzes are competitor pricing trends, destination trends, weather, holidays, and events.

  • The software scans information and online search results identifying events relevant to bookings in your destination.

    In the very rare case that an important event is not detected, you simply report it to our support, who will immediately add it to Smartpricing.

  • Absolutely, Smartpricing easily connects with major PMS and channel managers making it much easier to use.

  • You will always have the ability to manually change the prices suggested by Smartpricing and maintain full control of your pricing strategy.

    You will also always be able to set a minimum and maximum price, by date and/or by room type, which the software will not be able to override.

    Smartpricing also allows you to choose its strategy of action: from the most aggressive with marked price fluctuations to the most conservative with slight variations.

  • Of course, during the software setup phase you can tell our team to include exceptions.

    However, we recommend that you adopt dynamic pricing with your regular guests as well.

  • Smartpricing's customers are mainly small hotels, residences, farmhouses, and vacation rental management companies.

    On the Success Stories page you can learn about entrepreneurs like you who have achieved great results with Smartpricing.

  • Once you enter your contact information, one of our consultants will contact you back and schedule a video call with you, free of charge and with no commitment.

    During the video call we will analyze your situation, have a look at Smartpricing at work, and answer any questions you may have regarding the software.