Marketing Manager

Who are we? 😎

We are the Smarties and our goal is to fully automate online operations for every lodging across the globe and become the number one SaaS in our category worldwide.

We develop a SaaS that, by leveraging machine learning algorithms, increases our clients' revenues by over 30% on average.
Don't you believe it? Have a look here: https://www.smartpricing.it/it/case-study/

Here's some information about us:

• We have been the fastest-growing B2B SaaS in the lodging industry ever (as far as we know). 
• On Glassdoor, we boast some of the highest ratings in the industry, +4.5 out of 5 stars, and our latest eNPS score is 55. 
• Last year, we were awarded as one of the top 10 LinkedIn startups in Italy.
• We have already managed several billion euros in bookings for clients from 17 countries in just few years of operations.
• We have raised funds from top international investors like Partech.

What Will You Do? 🦾

• You will coordinate the Italian Marketing team, coordinating activities and monitoring the progress of projects to achieve business objective
• You will implement digital and non-functional strategies to achieve marketing area OKRs.
• You will implement data entry of new content on the website and/or landing page.
• You will implement landing pages using no-code tools such as Webflow.
• You will identify foreign contributors who can write in-depth content for the Smartpricing blog. And you will interface with them to produce the content (interfacing means that it also defines the guidelines for the content itself).
• You will optimize funnels related to lead acquisition, nurturing, activation, engagement and re-engagement and/or resurrection email marketing campaigns.
• You will organize Smartpricing's presence at major industry trade shows: this means interfacing with trade show organizers, interfacing with various types of vendors such as stand setters for booth setup, or videomakers for making useful material to carry out content marketing activities. 
• You will collaborate with other team members in different departments in order to have an increasingly holistic view of how strategies impact overall results.
• You will analyze the performance of implemented strategies and produce summary reporting.

What are we looking for? 👀

Must

• At least 2 years' experience in designing and implementing marketing funnels.
• At least 2 years' experience using email marketing and email marketing automation tools (such as ActiveCampaign and/or Hubspot).
• Excellent knowledge of Google Analytics, Google Tag Manager, Google Search Console, Looker Studio and Google Optimize.
• T-Shape profile.
• Eye for design.
• Marketing agnostic and data analytics-oriented mindset.
• Good sense of prioritization and organization of work, priorities and experiments to be performed.
• Familiarity with email marketing and email marketing automation tools (such as ActiveCampaign and/or Hubspot).
• Proactivity, curiosity, autonomy, and willingness to continuously learn.
• Good English skills B2 level - we are an international company, we want you to be able to understand and interact with others effectively.

Nice to have

• Knowledge of the hotel/tourism industry (hotel preferred).
• Good knowledge of Webflow.
• Good knowledge of Zapier, Typeform, Hotjar and/or Clarity.

What Do We Offer? 👌

• Work in a small and top-performing team that moves extremely fast where you are extremely important.
• Work without having to deal with jerks and ego-maniacs.
• The opportunity to join one of the best travel-tech sales teams in Europe.
• A place where your talent can blossom.
• An environment where mistakes are allowed – we make bold choices to achieve ambitious goals, learn from mistakes, and move forward.
• A place where your voice matters – meetings provide space for new ideas and projects, regardless of your role or seniority.
• Continuous growth – we challenge the status quo, renewing our sales processes and approaches to meet challenging goals.
• We have fun while working! We are easygoing people.
• Work with the best software out there to automate repetitive tasks and let you focus on customers and targets.
• Remote working with frequent opportunities to meet up.
• Fun and enriching experiences – unforgettable team-building events that go beyond the usual outings.
• Competitive salaries and bonuses – as a meritocratic team, we recognize talent and hard work, rewarding them appropriately.

Still not convinced? Check out our "Work With Us" page for more about our mission, values, and why we love working at Smartpricing: Lavora con noi - Unisciti alla missione di Smartpricing

Before you apply

If you're reading this, it means you're genuinely interested, and that excites us! Here's what you need to know:

• We're highly driven and set our goals higher than most, pushing boundaries others may deem impossible.
• We work much harder than most companies out there.
• Every day, we step out of our comfort zones, fueling rapid growth and learning, even though it might come with its stress.
• We hold ourselves and our team to the highest standards of excellence and culture.
• Should we feel that this role isn't the right match for you, for the benefit of both parties, we may need to part ways.

We hope this sheds light on whether this could be your next adventure. If you believe it is, we warmly invite you to apply. Discover your full potential with us!