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Find out how to attract more customers with the best articles on marketing for hotels and other accommodations.

The impact of OTAs on hotel revenue management | Smartpricing

Why include OTAs in your hotel revenue management strategy (and how to do it)

When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?

Pre-stay upselling hotel: how to generate more revenue in the pre-arrival phase | Smartpricing

Pre-stay upselling: what it is and how to use it to generate more revenue before guests arrive

Often overlooked, pre-stay upselling is critical to increasing satisfaction and revenue. But how do you do it?

QR codes in hotels: how to generate them, where to place them and what benefits they offer | Smartpricing

QR codes in hotels: how to use them and why you should do it now

From retail to tourism, QR codes are becoming increasingly popular: find out how you can take advantage of them in your hotel too!

Hotel loyalty program: all the advantages and how to understand if you need it | Smartpricing

Does your hotel need a loyalty program? Here's how to tell!

Loyalty and cutting out the middleman, but not only that. Discover all the benefits of loyalty programs!

Hotel market segmentation for lodging facilities

Hotel market segmentation: definition, examples and a practical guide to start from scratch

Your customers are at the center of your every thought. But are they also at the center of your pricing strategy? Use hotel market segmentation to increase loyalty and revenue.

Hotel packages: definition, benefits and tips for creating them | Smartpricing

Differentiate your offer: how to create hotel packages that attract guests

Learn all the benefits of hotel packages and why 49% of travelers would buy one

How to use psychology to drive upselling in hotels | Smartpricing

Psychology of upselling in hotels: here's what you need to know to sell more

Do guests' purchase decisions seem irrational? Use psychology and learn how to predict them!

In-stay upselling in hotels: what are the benefits and strategies to start right away | Smartpricing

In-stay upselling in hotels: what it is and strategies to sell more (and better)

During their stay, your guests relax, are more open and focused on their needs: in-stay upselling is the right strategy to satisfy them, multiplying sales!

The power of personalization in hotels: find out what it is with practical examples | Smartpricing

The real superpower of a hospitality establishment is personalization: find out why and how to do it!

Personalizing guest stays is key to being more competitive, increasing revenue, and fostering loyalty. Read through these examples to get started now.

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