![Google tools to increase direct hotel bookings | Smartpricing](https://images.prismic.io/smartpricing/ZnKX85m069VX13tD_Smartpricing_2024-06_Blog_ServiziGoogle_1350x760px.png?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
3 Google tools you need now to increase direct hotel bookings
Google Travel, Google Hotel Ads and Business profile: how to use them to disintermediate from OTAs
![](https://images.prismic.io/smartpricing/ZmhgDJm069VX1pCn_IT-DE_Smartpricing_Contatti_Recap-mensile_2024-06-11UpsellinggestPersona_1350x760px.jpg?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
Upselling in hotels: use guest personas to sell more
Here's how to customize your offer to sell additional services at your accommodation.
![The impact of OTAs on hotel revenue management | Smartpricing](https://images.prismic.io/smartpricing/Ze8UaEmNsf2sHgAF_OTAeimpattoRM.png?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
Why include OTAs in your hotel revenue management strategy (and how to do it)
When are OTAs good for your hotel's revenue, and when is it better to focus on direct channels?
![Pre-stay upselling hotel: how to generate more revenue in the pre-arrival phase | Smartpricing](https://images.prismic.io/smartpricing/65e1989e27237c2bb829b3be_Pre-StayUpsellinginHotelgeneraricaviprimadelsoggiorno.jpg?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
Pre-stay upselling: what it is and how to use it to generate more revenue before guests arrive
Often overlooked, pre-stay upselling is critical to increasing satisfaction and revenue. But how do you do it?
![QR codes in hotels: how to generate them, where to place them and what benefits they offer | Smartpricing](https://images.prismic.io/smartpricing/65b750be615e73009ec402cd_QR-CODE.png?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
QR codes in hotels: how to use them and why you should do it now
From retail to tourism, QR codes are becoming increasingly popular: find out how you can take advantage of them in your hotel too!
![Hotel loyalty program: all the advantages and how to understand if you need it | Smartpricing](https://images.prismic.io/smartpricing/65a693937a5e8b1120d59289_Programmafedeltaperhotel.jpg?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
Does your hotel need a loyalty program? Here's how to tell!
Loyalty and cutting out the middleman, but not only that. Discover all the benefits of loyalty programs!
![Hotel market segmentation for lodging facilities](https://images.prismic.io/smartpricing/4e2e69ff-d7fe-4112-aa7c-9ac2502ede51_Hotel+market+segmentation+per+strutture+ricettive++Smartpricing+%281%29+%281%29.png?auto=compress%2Cformat&w=500&ar=16%3A9&fit=crop)
Hotel market segmentation: definition, examples and a practical guide to start from scratch
Your customers are at the center of your every thought. But are they also at the center of your pricing strategy? Use hotel market segmentation to increase loyalty and revenue.
![Hotel packages: definition, benefits and tips for creating them | Smartpricing](https://images.prismic.io/smartpricing/659e67e97a5e8b1120d566b9_PacchettialberghierivantaggieconsiglipercrearliSmartpricing.jpg?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)
Differentiate your offer: how to create hotel packages that attract guests
Learn all the benefits of hotel packages and why 49% of travelers would buy one
![How to use psychology to drive upselling in hotels | Smartpricing](https://images.prismic.io/smartpricing/656f0a1a531ac2845a25ade8_PsicologiaupsellinginHotel.jpg?auto=format%2Ccompress&w=500&ar=16%3A9&fit=crop)